This was the first ever campaign, I worked on as an intern. Here

I helped with the initial concept and came up with the sentence 

„Wenn Du nur von Hässlichkeit umgeben bist, dann wirst Du irgendwann selber hässlich.“ which was inspired by the broken window theory.

 

This line made it into the documentary-style spot which tells the story of a DIY activist group transforming an ugly neighbourhood into something beautiful. 

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