For this spring campaign, IKEA wanted to encourage people to clean and organise their homes. This spot was part of a series of campaigns we created with Smilla - our charming, adorable Swedish testimonial. If your home is a mess, quite often your life is a mess too. This humorous spot reflects just how messy life can become...

 

Here I wrote some scenes for the commercial above and I was also in charge of the product photography and accompanying digital OOH. Here are a few highlights.